I organized a social media event, which involved highlighting a rural bank location every other week. The social media campaign involved posting fun facts and aerial drone footage, as well as a social media contest to try and guess the town. Winners would receive a local gift card to a business that was also a customer of the bank.
Along with this, we used the drone footage in a PR campaign, in which we sent clips to each town’s Chamber of Commerce. We wanted to utilize the clips as a resource to highlight the bank’s connection to the community and the value the bank places on its relationship with their local customers.